Is your Website Costing You Business?
Have you ever seen a movie trailer that you thought looked amazing? You saw it on TV, in theaters, on billboards. You’re thinking “This movie is gonna be AWESOME!” It finally comes out, you go buy your ticket, you’re sitting in your seat with your popcorn and your giant soda
…
only to find out the movie totally sucks.
Within 5 minutes you want to walk out and ask for your money back.
Well you don’t want your website to be like that right?!?
The rest of this blog series we’re gonna talk about getting people to your content, but first you gotta have something GOOD so that when they see it they’re like AWWW YYEEEAAAH! Not wanting to click away the second they get there.
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First Impressions Count
According to Acuity, 75% of a company’s credibility is based on their website. That means 3 out of 4 people who come to your site will judge your credibility just by looking at your website. That’s huge!
Here are 4 tips to think about when creating your website:
#1 Don't Make Them Think
Your website needs to be both inviting to clients AND let them know exactly what to do. Each page should serve a purpose and inspire them to take action.
- clicking on a button
- opting into a newsletter
- filling out a form
- or even clicking to go to another page
You don’t want your visitors to have to work hard to know what to do:
They see something they like? Voila! There’s a button that takes them to it!
They want to sign up? BAM! There’s an opt-in right there!
They want to get in touch? BOOM contact form!
Super easy! No thinking involved!
#2 More Is Not Always Better (especially on the web)
Consider your website from a potential client’s perspective. If this was your very first time on your website, is it easy to read? How many paragraphs of text do you have on your Home Page? How many ads and pop-ups and videos and pictures do you have? How many options are on your navigation bar? How many clicks do they have to make to sign up or buy something?
Don’t overload your potential customers with too much stuff!
I know, I know, you have SO much amazing information and SO much experience and you want them to know that … but guess what … they don’t want to read all of that on a screen. It’s so much better if they learn all about this through interacting with YOU.
What customers are looking for:
Customers are looking for a simple website that clearly points them in the right direction.
They want an easy way to get in touch with you.
They want easy access to your services and offers.
They want easily find what they are looking for.
They want links to social media channels so they can ask questions and find out more about who you are as a business.
OH … and they DON’T want to be bombarded with ads, pop-ups, and other media.
#3 The Web Has Feelings Too
Ever visited a website to have 50 pop ups happen all at once and some flashing animation right in your face? How did that feel? Jarring? Overwhelming? Like you wanted to get off of that page as fast as you could?
It should feel good to be on your website.
Have you heard of the term UX (it’s suuuuuper techie?) UX stands for User Experience; in other words, how the website feels.
There is an entire area of website development devoted to how websites feel. That’s how important it is.
- Calm
- Peaceful
- Excited
- Energized
- Inspired
- Elated
- Hungry 🙂
And then ask, is your site conveying that feeling?
Want to know more about how to make your site feel good? Read this post.
#4 Don't Forget the Phones
Current statistics show that about half of all web traffic is happening on people’s phones. More and more people don’t view websites from laptops or computers but on their mobile devices.
So how does your site look on your phone?
What is it like to navigate your website on your phone?
Is it an enjoyable experience?
This could be costing you a lot of business.
Why else does this stuff matter?
Because when people like to visit your website and hang out for a while, Google and other search engines bump your site up on their search lists.
So if one of your goals is to show up on the first page of a Google search, this stuff is very important.
Wanna see what Google thinks of your site right now? Neil Patel has a great website audit tool to help get you started.
In conclusion
You wanna welcome potential customers to a clean, easy to read website that doesn’t make them think too hard. A website that ignites good feelings and makes them want to come back for more. You only get one chance at a first impression so make it a good one.
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